Labodega Ice Bar 2011-2012
We’re at it again ….and we’re inviting you to join us!

The La Bodega Ice Bar: the most photographed and talked about bar in western Canada is being re-created again this November and your business can be a part of it as an Ice Bar Sponsor.
Constructed anew each year by local artist Peter Fogarty, the Ice Bar is a truly unique and immeasurably successful marketing opportunity for local and national businesses. Factor in the ubiquitous social media platforms – Facebook, Youtube and Twitter – along with repeated coverage by print media and television, your business logo will be seen by hundreds of people daily. Your logo, carved into shimmering blocks of ice that form the Ice Bar, will be part of a winter-long beacon to celebrate the season.
Also, as an Ice Bar Sponsor, you and your company would be invited to “man the helm” as volunteer bartenders serving up mulled wine and hot rum toddies. With freedom to promote and market your company as you pour drinks for the legions of Ice Bar fans, the advertising potential of one-to-one contact with your future clients is first-rate. Looking back on past Ice Bars, we can say that some of our most successful nights at the Ice Bar has been when a Sponsor’s sales staff have been hosts. This year’s volunteer bartenders will also be automatically entered for a chance to win La Bodega Gift Certificates based on best beverage sales. ( Just to be clear, it is not compulsory to volunteer.)
All proceeds raised by this year’s Ice Bar will be donated to a scholarship created by La Bodega owners Alla Sidorenko and Adam Sperling. Inspired by their trip to Italy to attend the 2010 Terra Madre conference, they have created a scholarship for a Master’s Degree at the University of Gastronomic Sciences in Italy. Not only is this scholarship an opportunity to live and study in the beautiful Emilia-Romagna region of Italy, it will also prepare the recipient for a career as a “Gastronome”: a hands-on approach to the growth, cultivation, transportation, marketing and preparation of quality food. The scholarship is open to all Canadian citizens who are permanent Saskatchewan residents.
Whether you are a past Sponsor renewing your support or a new one interested in our winter Ice Bar venue, I would like to thank you in advance for your time and consideration.
For further information on how your business can be a La Bodega Ice Bar Sponsor please contact: Patricia Todd at (306) 546-3660 or by e-mail: labodega@sasktel.net





